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About

My Story

My whole world was turned upside down when I found out my dream job of all my life, working for a Big 4 firm, was not giving me any fulfillment both mentally and financially.

After forcing myself to live in a car to save money for a down payment here in LA, a positive side effect is that I also gained a lot more clarity about what I really want to do in life. Without all the clutter and distractions in my apartment, I realized that I am more than my corporate salary.

As much as I like the stability of having a job in finance, it was just simply not enough.

I wanted to create something for myself, by myself, to break that salary ceiling that my corporate job gave me. As someone who has been building an online presence for the past 6 years on the side of my corporate career, my natural instinct is to start monetizing my online brand by creating courses and programs.

Through my 6 years of experience and constant experimentation, I’ve figured out the 4C Framework that not only helped me monetize my online presence, but also helps my clients monetize their coaching business.

Today, I help 9 to 5 employees just like myself, on building a profitable coaching program. I’ve helped coaches in diverse niches and industries, from styling to personal finance, and all my 9 to 5 clients are able to achieve incredible results on top of working their 9 to 5 jobs.